Link Loving!


– Technology is a great tool – but it is people that will change politics

– Designing Is About The Decisions You Make Every Day

– How to start a movement?

– Dotspotting to make city data more legible


– Quem é o consumidor 2.0?

– Matéria sobre o João Felipe Scarpelini publicada no dia 03/07/2011 no jornal ATRIBUNA, texto Bruno Guedes

Our right to water might be buried in the sand!

[EN] Since July 2010, access to water was declared by the UN and its member states an Universal Human Right! But still over 900 million people worldwide have difficulties in finding clean drinking water on a daily basis. Governments were against recognising this right, because were afraid of the costs they would have to face.

That price still the main villain getting the blame by all governments who claimed the right to water is not realistic. And yet, very little has been done to finance research on new alternatives to the very high-cost methods to obtain clean water.

But a group of researchers from Rice University decided to look for solutions that might be buried in the sand!

Beds of sand are commonly used throughout the world to filter drinking water already for many and many years. It’s very efficient in retaining the big particles, but not very useful to retain heavy metals and other toxins.

So the researchers are spinning a bit of nano-based magic to created “coated sand” (which uses graphite oxide, same substance used in the production of pencil!) to filter out heavy metals. This has enhanced properties for purification. The breakthrough may benefit developing countries where more than a billion people lack clean drinking water.

[PT] Desde julho de 2010, o acesso à água potavel foi declarado pela ONU como um Direito Humano Universal! Mesmo assim mais de 900 milhões de pessoas no mundo ainda têm dificuldades em encontrar água potável diáriamente. Os governos foram contra o reconhecimento deste direito, justamente porque tinham medo dos custos que teriam que arcar.

O preço elevado ainda é o principal vilão à ser culpado por todos os governos que alegam que o direito à água não é realista. No entanto, muito pouco tem sido feito para financiar pesquisas que buscam novas alternativas para os atuais métodos de alto custo para obter água propria para beber.

Mas um grupo de pesquisadores da Universidade Rice decidiu procurar as possíveis soluções enterradas na areia!

Leitos de areia são comumente usados ​​em todo o mundo para filtrar água potável já há muitos e muitos anos. É muito eficiente na retenção de partículas grandes, mas não é muito útil para reter os metais pesados ​​e outras toxinas.

Por isso os pesquisadores estão criando um pouco de mágica nanotecnilógica para criar uma tal “areia revestida” (que utiliza óxido de grafite, o mesmo utilizadona produção de lápis!) para filtrar metais pesados. Isso tem propriedades melhoradas para garantir a purificação.

Essa descoberta pode beneficiar os países em desenvolvimento, onde mais de um bilhão de pessoas carecem de água potável.

Be or not to be Online (in your mobile!)

More and more we are getting mobile.. that’s a fact!

But it seems, that this is not a temporary trend. Neo Labels and Mitsueventure made an incredible research about the Digital Life: Today and Tomorow.

Some of the keys facts and conclusions to know the future of the Internet in 2015.

1- It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions.

2- More consumers will access the Internet by mobile devices than by desktop or laptop by 2014.

3- 2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs.

4- Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015.

5- In 2015 mobile devices will exceed the home PC base installed.

6- 500 million mobile using mobile health Apps in 2015.

7- The TV experience will be more personal and social but less familiar.

8- Traffic generated by 20 homes will be greater than the total world traffic of Internet in 1995.

9- News services in the cloud: “Your Desktop Whenever You Want”.

10- By 2012, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets.

11- It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide.

You can find more facts & conclusions at

Research & Script: Inés Leopoldo |
Visual Thinking, Art, Production & Development: Neo Labels Company|


Obrigado! Thanks! Gracias!!!

Muitissimo obrigado a tod@s que apoiaram minha idea no desafio de “aplicativos de celular que podem mudar o mundo” p/ o Ideas Project da Nokia. A minha ideia de um aplicativo para mapeamento de areas de risco, chamado “Resilient Communities” ( foi o mais votado no juri popular!!!! Agora esta sendo julgado pela comissao tecnica e o resultado sai dia 23 de Maio. Se ganhar, a ideia sera desenvolvida pela equipe da Nokia, e o aplicativo sera disponibilizado gratuitamente para ser usado! Tbm tem um premio em dinheiro a ser doado para uma instituicao de caridade.. entao agora eh cruzar os dedos!!!!!!


Thank you all, very very very much!!!! For suppporting my idea submited to the challenge: “Mobile Applications that can change the world” at Nokia IdeasProject. My idea for a mobile application to allow communities to map risk areas, called “Resilient Communities” ( was the most voted by people on the open vote phase!!! Now the idea is being judged by the technical commission and the winner will be announced on May 23rd. If my idea wins, it will be developed by Nokia’s team, and the application will be made available for download for free! There is also a cash prize to be donated to a charity… so now, everybody crossing fingers!!!

Help me to create an application to enable communities to become more Resilient!

Hey guys,

The post today comes with a very special favour I have to ask!

Today is the last day to vote, and I need your help!!!!

I’m taking part in Nokia’s new initiative:

The IdeasProject is an online community for everybody from all around the world to  brainstorm. It is basically a collaborative platform which allows a two-way exchange of ideas between users and  developers.

As the Nokia team explains: “IdeasProject  is founded on philosophy of democratized innovation. We believe that  users are  able to innovate products and services for themselves and  that user-centered innovation

offers great advantages over the  manufacturer-centric  innovation development systems that have been the  mainstay of commerce  for hundreds of years. Users that innovate can  develop exactly what they  want,


rather than relying on manufacturers to  act as their, often very  imperfect, agents. Moreover, individual users  do not have to develop  everything they need on their own: they can  benefit from innovations developed and freely shared by others, which  leads us to open innovation, another principle of IdeasProject.

Open  innovation encourages companies to embrace ideas from outside to   strengthen the viability of its products in the market. Users like we   and you are sharing ideas with different players like companies,   developers, experts, NGO’s and all who can help in realization of ideas.  By  the same token, ideas developed within the company that are not  being  used should be shared freely with the public, e.g. with  application  developers and start-ups.

The first Nokia challenge, is themed: “Apps for Change – Mobile applications can entertain us, connect us, or make us more productive. But can an application truly change the world?” – And people from around the world (including myself!) took this opportunity to suggest Application ideas that can have a positive impact on people and the planet.

My idea is called Resilient Communities, and is basically an idea for a easy to use mobile application which will enable people to map their own communities specially looking into areas that are risky or vulnerable to disasters, as well as to identify scape routes, safe shelters, etc.

You can learn more about my application idea at

So far, my idea was checked out by over 1800 people… but although I get e-mails and facebook messages talking about it and commenting on the idea, MOST people are giving up during the registration process, and therefore not voting 😦

And yes, I know it’s very complex the registration process, and time consuming.. but I would really appreciate if you guys can take the time to actually register and “like” my idea.

The winning idea will become an actual application developed by Nokia, which will be available and hopefully will have a big impact for communities which are vulnerable to disasters. Also a U$10.000 prize for a charity is involved!

So please, if you can, take the time and:

1- Go to

2- Click at “Login” on the top-right side of the screen

3- If you don’t have an account yet, REGISTER (I know it’s a pain, but it’s necessary! You can also just log in with your Facebook account!)

4- Once the entire process of registration is done (should take no more than 5min)

5- Go to my idea: “Resilient Communities” (also in this link: and LIKE IT.

That’s all… should take no more than 10 min and you will be giving me a super help!!!

Just an important note, TODAY IS THE LAST DAY FOR VOTING!!!!!

Social Media and Transformation

Dando sequencia ao debate que participei ontem no YOUPIX sobre Midias Sociais e seu poder transformador… e as conversas que rolaram com algumas pessoas depois do debate… fiquei pensando bastante e acho que eh importante enfatizar: as redes sociais nao criam revolucoes! Nao mesmo! Elas sao ferramentas… que quando bem utilizadas por diferentes movimentos, ou ate mesmo para criar um movimento podem ter um papel transformador!

Como foi dito ontem,  #hashtags e os virais por si soh, nao adiantam. Eles em si, nao fazem movimentos e nao trazem transformacao. Eh preciso estrategia, um plano concreto de acao!

Sem duvida o Twitter e o Facebook sao incriveis, mas eles nao estao nem proximos de substituir qualquer grupo de pessoas apaixonadas e comprometidas com uma causa, que se uniram para fazer essa tal “transformacao” acontecer!

Um bom exemplo, pode ser a historia do Jeremy Heimans, fundador e CEO da Purpose ( e um dos empreendedores de movimentos mais inspiradores que conheco! Segue o videozinho da sua fala no TEDxTeen (em ingles), que eh um bom exemplo da aplicacao da tecnologia no empoderamento de movimentos transformadores!

Following up on my last post.

Yesterday I spoke at YOUPIX (, the biggest festival of Online Culture held in Brazil. I was one of the panelists on Social Media and its transformative power.  And after the debate and after chatting with people off stage, I still think it’s very crucial to emphasize that social networks do not create revolutions! Not at all! They are tools! When they are used well by different social movements (or used to foster or create new movements), they can play an incredible transformative role.

And that’s why, as said yesterday, #hashtags and viral movies alone don’t do the trick! Online isolated actions do not create movements or bring about change. You need strategy, and a concrete action plan! With no doubts, Twitter and Facebook are incredible but they are not there to replace any group of passionate people committed to a cause, which gathered to bring about change.

A good example is the story of Jeremy Heimans, founder and CEO of Purpose ( He is one of the most inspiring movement entrepreneurs I’ve met! And on his TEDxTeen video, he gives a clear example of how to use tecnology to trigger a transformative movement!