15/10/2011 – Time for #GlobalChange!


On October 15th people from all over the world will take to the streets and squares.

From America to Asia, from Africa to Europe, people are rising up to claim their rights and demand a true democracy. Now it is time for all of us to join in a global non violent protest.

The ruling powers work for the benefit of just a few, ignoring the will of the vast majority and the human and environmental price we all have to pay. This intolerable situation must end.

United in one voice, we will let politicians, and the financial elites they serve, know it is up to us, the people, to decide our future. We are not goods in the hands of politicians and bankers who do not represent us.

On October 15th, we will meet on the streets to initiate the global change we want. We will peacefully demonstrate, talk and organize until we make it happen.

It’s time for us to unite. It’s time for them to listen.

People of the world, rise up today, and you should be part of it! Inform where actions are taking place at http://map.15october.net/

[vimeo http://vimeo.com/30517462]

[PT] Unidos por uma #MudançaGlobal

O dia 15 de outubro gente de todo o mundo tomará as ruas e praças. Da América à Asia, da África à Europa, as pessoas estão-se levantando para reclamar seus direitos e pedir uma autêntica democracia. Agora chegou o momento de nos unirmos todos em um protesto mundial não-violento.

Os poderes estabelecidos atuam em beneficio de uns poucos, ignorando a vontade da grande maioria sem que se importem do custo humano ou ecológico que tenhamos que pagar. Esta intolerável situação deve terminar.

Unidos em uma só voz, faremos saber aos políticos, e as elites financeiras a quem eles servem, que agora somos nós, as pessoas, quem decidiremos nosso futuro. Não somos mercadorias nas mãos de políticos e banqueiros que não nos representam.

O 15 de outubro nos encontraremos nas ruas para botar em ação a mudança global que queremos. Nos manifestaremos pacificamente, debateremos e nos organizaremos até o conseguir.

É a hora de nos unirmos. É a hora de nos ouvirem.

Saiamos às ruas do mundo hoje! Para saber aonde ir, se informe: http://map.15october.net/ ou no site Brasileiro: http://www.democraciarealbrasil.org/

Just do it!

If you are not convinced that Direct Action really works, I think “Just Do It” was made for you!

It’s an intimate documentary by acclaimed filmmaker Emily James, which basically tells the inside story of the UK’s Biggest troublemakers… featuring nothing more than real-life environmental direct action!

As you will be able to see in the documentary that these guys have taken civil disobedience and direct action very seriously – chaining themselves to Parliament, super-gluing themselves to bank trading floors, and attacking coal power stations en-mass, while keeping the good humour and impressing with their creativity!

The movie offers all the behind the scenes which portrait those UK climate activists, and is totally worth watching!

Innovative not only in the content, but also with their approach, Emily and her crew set themselves the challenge of crowdfunding the project, obviously “Just Do It” is the sort of film that needs to be made independently. To do justice to the story they have to tell, they need to be free from the editorial restrictions of a broadcaster.

But crowd funding “Just Do It” means that in order to make this project happen, they really need your help!!!

“So we’ve got to fund the film in a non-traditional way – and so we are asking you, the future audience, to help make this film possible. At Just Do It we are firm believers in the power of crowds to make change happen – together we are stronger, right? So we’re embracing the ‘crowd funding’ and ‘group production’ model. If we all contribute what we can, we have the power to get this film finished and make a real social impact.” – explains the team in their website.

The film, currently in post-production (that means the edit) and is set for release in Summer 2011, so, time to support is NOW!

“We see the activists in our film as ‘agents of intervention’ – people who are willing to put themselves forward, demand change and intervene to prevent runaway climate change.  By supporting us in telling their story to the world, you too can be an agent of intervention. By investing in the film now, you will enable us to make sure it gets finished, which will then inspire a whole new generation of agents who understand that they must intervene when something is just plain wrong.” adds the team.

Not convinced?! check out their website and their blog on http://just-do-it.org.uk/

Social Media and Transformation

Dando sequencia ao debate que participei ontem no YOUPIX sobre Midias Sociais e seu poder transformador… e as conversas que rolaram com algumas pessoas depois do debate… fiquei pensando bastante e acho que eh importante enfatizar: as redes sociais nao criam revolucoes! Nao mesmo! Elas sao ferramentas… que quando bem utilizadas por diferentes movimentos, ou ate mesmo para criar um movimento podem ter um papel transformador!

Como foi dito ontem,  #hashtags e os virais por si soh, nao adiantam. Eles em si, nao fazem movimentos e nao trazem transformacao. Eh preciso estrategia, um plano concreto de acao!

Sem duvida o Twitter e o Facebook sao incriveis, mas eles nao estao nem proximos de substituir qualquer grupo de pessoas apaixonadas e comprometidas com uma causa, que se uniram para fazer essa tal “transformacao” acontecer!

Um bom exemplo, pode ser a historia do Jeremy Heimans, fundador e CEO da Purpose (www.purpose.com) e um dos empreendedores de movimentos mais inspiradores que conheco! Segue o videozinho da sua fala no TEDxTeen (em ingles), que eh um bom exemplo da aplicacao da tecnologia no empoderamento de movimentos transformadores!

Following up on my last post.

Yesterday I spoke at YOUPIX (www.youpix.com.br/festival/), the biggest festival of Online Culture held in Brazil. I was one of the panelists on Social Media and its transformative power.  And after the debate and after chatting with people off stage, I still think it’s very crucial to emphasize that social networks do not create revolutions! Not at all! They are tools! When they are used well by different social movements (or used to foster or create new movements), they can play an incredible transformative role.

And that’s why, as said yesterday, #hashtags and viral movies alone don’t do the trick! Online isolated actions do not create movements or bring about change. You need strategy, and a concrete action plan! With no doubts, Twitter and Facebook are incredible but they are not there to replace any group of passionate people committed to a cause, which gathered to bring about change.

A good example is the story of Jeremy Heimans, founder and CEO of Purpose (www.purpose.com). He is one of the most inspiring movement entrepreneurs I’ve met! And on his TEDxTeen video, he gives a clear example of how to use tecnology to trigger a transformative movement!