Coca-Cola finds a creative way to connect the people of India and Pakistan.
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
Today (10th of December!) is the International Day of the Human Rights!
And while this is a day to celebrate, still there are lots of things we need to improve.. daily the basic human rights of numerous people are violated or neglected. And this really needs to change!
First step to change that, is to know your rights! Your very on basic human rights, so you are able to keep governments and institutions accountable and to fight and ensure your rights and the rights of every individual in this planet is respected!