Just do it!

If you are not convinced that Direct Action really works, I think “Just Do It” was made for you!

It’s an intimate documentary by acclaimed filmmaker Emily James, which basically tells the inside story of the UK’s Biggest troublemakers… featuring nothing more than real-life environmental direct action!

As you will be able to see in the documentary that these guys have taken civil disobedience and direct action very seriously – chaining themselves to Parliament, super-gluing themselves to bank trading floors, and attacking coal power stations en-mass, while keeping the good humour and impressing with their creativity!

The movie offers all the behind the scenes which portrait those UK climate activists, and is totally worth watching!

Innovative not only in the content, but also with their approach, Emily and her crew set themselves the challenge of crowdfunding the project, obviously “Just Do It” is the sort of film that needs to be made independently. To do justice to the story they have to tell, they need to be free from the editorial restrictions of a broadcaster.

But crowd funding “Just Do It” means that in order to make this project happen, they really need your help!!!

“So we’ve got to fund the film in a non-traditional way – and so we are asking you, the future audience, to help make this film possible. At Just Do It we are firm believers in the power of crowds to make change happen – together we are stronger, right? So we’re embracing the ‘crowd funding’ and ‘group production’ model. If we all contribute what we can, we have the power to get this film finished and make a real social impact.” – explains the team in their website.

The film, currently in post-production (that means the edit) and is set for release in Summer 2011, so, time to support is NOW!

“We see the activists in our film as ‘agents of intervention’ – people who are willing to put themselves forward, demand change and intervene to prevent runaway climate change.  By supporting us in telling their story to the world, you too can be an agent of intervention. By investing in the film now, you will enable us to make sure it gets finished, which will then inspire a whole new generation of agents who understand that they must intervene when something is just plain wrong.” adds the team.

Not convinced?! check out their website and their blog on http://just-do-it.org.uk/