WWF walking the talk – greening the leaflet strategy!

It always pissed me off a bit when I get to different environmental conferences that different organizations from around the world come to discuss sustainability and greener futures, but spend a considerable amount of money to print leaflets, flyers and brochures.

And yeah, I know this might be a sensitive issue for some organizations.. there is always a very big debate! I understand that during conference we are always rushing around, and we would have time to simply sit and google the right room where that workshop is happening… and I agree, not everybody has access to computers and is able to download and read through entire publications online.

I get all that, trust me! But I still think we need to be smarter about what we print, and how we go about getting our message out there while respecting our very own sustainable principles!

There are plenty of nice creative ways out there.. and I really think we should be smarter and more daring when it comes to innovate our strategies…

I recently came across a very created action made by WWF and Akció 360 from Hungary, that with support of two volunteers and a single leaflet, were able to reach out to over 250.000 people in a very simple and created way.

There was a volunteer Panda in each side of the stairs, one would give out the leaflet.. the other would collect it back after it was read, and give to the next person… And the process would go on.. and on.. and on…

Check it out:

Of course, the impact of this action was something.

But there are plenty of other innovative ways to be explored still…

Regardless of what’s the way you and your organization decide to go about it.. it’s time we all find the guts to start practicing more of what we preach!

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